Argumental – Primera consultora especializada en relato estratégico, construcción de narrativas corporativas y storytelling de marca

We strengthen the agility and efficiency of organizations by making their communication more meaningful

More than 3000 people and over 50 companies have been advised with our communication models.

We are Argumental

Chile’s first expert consulting firm in strategic storytelling.

In today’s scenario of technological acceleration and sustainability crisis, companies need to adapt quickly to new competitive conditions and social demands to remain relevant and prosper.

At Argumental we help strengthen the agility and efficiency of organizations, using our own copyrighted models that align identity, strategy and discourse with technical rigor and the ability to achieve results.

We believe in the power of ideas and in the capacity of language and communication to influence reality and open new possibilities for action.

Strategic
storytelling

We build corporate and brand narratives that clearly communicate the value proposition and reinforce the purpose of organizations by aligning strategy, identity, and competitive context.

Communication
strategies

We develop strategies that make communication effective, leveraging the understanding of audiences and the environment, to achieve organizational or business objectives.

Skill
development

We develop communication skills that increase influence, leadership, and collaboration among people and working teams.

“We constantly face situations where we need to get the message across to achieve a goal. The problem is that the audiences are diverse, and the context is often unpredictable. In this regard Argumental offers us a fast, intuitive, almost mathematical method to articulate an effective message and structure a coherent story, capable of convincing and facing potential objections. I have used it in my professional and personal life.”

“Argumental helped us articulate the story and organize the ideas for a new project, but also refine and redefine very important strategic decisions. They allowed us to mature not only the discourse, but also the business model. Without a doubt, our project today is much more robust."

“We managed to build a story with feeling. That's what storytelling is all about. What we built was used by corporate affairs, replicated by marketing and the entire company. In other words, what we first did in Chile ended up being the basis for the corporate narrative and its applications in different countries.”

“Argumental's consultancy was extraordinary. They showed us another way to organize and align the organization's discourse. They cleaned up our story and that allowed us to project ourselves. Great quality work and professional excellence.”

“Argumental advised us both to work on our purpose and to develop communication strategies. Their originality, depth and methodological rigor have helped me raise, address, and resolve complex issues.”

“Both the talk for 400 IBM clients and the business storytelling workshop for our sales force were a complete success, tremendously valued by the attendees. I recommend it 100%. Very useful to convey messages effectively.”

“In a previous meeting the audience was closed to new ideas. Now, with a message that touched their interests, I achieved the goal of getting them engaged. I won’t stop using the method. It's so logical that I regret I didn’t have it sooner.”

“During 2020 and 2021, Viña Santa Carolina reformulated its positioning, portfolio and brand narrative. In this process, Argumental's contribution has been of great value, since they were able to perfectly capture the essence of the brand, and from there develop different required stories. Argumental managed to masterfully connect our stories, while maintaining the identity and individuality of each piece, standing out for their use of a clear, precise and inspiring language.”